The free, lite version of Mizuu (Movies) for tablets has been downloaded roughly 4,000 times by now and about 40 percent of the downloads are still active, i.e. the application is still installed on the user’s tablet and is being used.
40 percent doesn’t sound like a lot, but from what I’ve heard, it’s actually pretty standard when dealing with “lite” or limited versions of application. The paid version has around 90 percent active users, which is a number I’m very proud of, and I’d of course love to change the number on the lite version for the better.
I’ve been thinking about what the reasons for the low percentage may be:
- The application is limited to only five movies
- The application is not being updated nearly as often as the paid version (right now there’s a huge difference between the two versions)
- People don’t like it and uninstall it (we don’t like this reason…)
- People like it, uninstalled and purchased the full version (we like this reason!)